Our Pink for a Purpose initiative encompasses causes that are close to all of our hearts and have touched us in a significant way. Not only do we strive to build confidence and empower women through education, quality tools and an independent business opportunity, but our passion for empowerment reaches even further. Our tools are Pink for a Purpose because we believe in giving back to those who are less fortunate or who have had situations occur that are out of their control.


That's why we've chosen to support these very deserving organizations and their efforts to bring forth awareness and education; prevention and research; access to treatment and shelter and support services.



One in three women in the U.S. will become a victim of abuse or partner violence in her life, and it is estimated some 15 million children witness violence in their families each year. To help end this devastating cycle, the Avon Foundation for Women launched Speak Out Against Domestic Violence in 2004. Through the end of 2010, in the U.S. alone, they have provided more than $23 million for the domestic violence and gender violence causes, including support for awareness, education, direct service and prevention programs. Learn more>




Launched in 1992 the Avon Breast Cancer Crusade supports access to breast cancer screening and treatment for all, regardless of their ability to pay and also funds critical research to find better treatments, prevention and ultimately a cure for breast cancer. Beneficiaries of the Avon Breast Cancer Crusade range from leading cancer research and clinical centers to community-based, non-profit breast health education programs. Over the last 18 years, Avon philanthropy has raised and donated more than $700 million to breast cancer programs around the world. Learn more>




Founded in 1910, the Dumb Friends League is a national leader in providing humane care to lost and abandoned animals, rescuing sick, injured and abused animals, adopting pets to new homes, helping pets stay in homes, and educating pet owners and the public about the needs of companion animals. The Dumb Friends League is the largest animal welfare organization in the Rocky Mountain region, welcoming tens of thousands animals to their two shelters. They turn no animals away. Learn more>