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Tomboy Tools, Inc. 2201 S. Delaware Street, Loft 100 Denver, CO 80210 http://www.tomboytools.com Contact: Kelly D. Bell 303.349.1407 Fax: 303.722.1004 Email: Kelly@tomboytools.com FOR IMMEDIATE RELEASE TOMBOY TOOLS INC. LAUNCHES TOMBOY TOOLS CANADA DENVER, September 14, 2004 – Tomboy Tools Inc., an all female-based tool and home improvement direct selling company headquartered in Denver, Colorado, recently announced the kick-off of Tomboy Tools® operations in Canada. “This is an exciting milestone for Tomboy Tools as we will now be able to service our Canadian customers from a central location in Winnipeg,” said Sue A. Wilson, co-founder, president and CEO of Tomboy Tools, Inc. Tomboy Tools® officially launched in Canada in March 2004 in Winnipeg, Manitoba at the Home Expressions Show. “Tomboy Tools Canada has been met with overwhelming and enthusiastic support from women from all walks of life in Canada who have told us they really appreciate a tool that works for them and that we can help them learn to become more confident with the things they have to deal with around their homes,” said Lori Mitchell, president of Tomboy Tools Canada. Tomboy Tools Canada will be expanding to the province of Alberta on September 16th at the Calgary Home and Design Show. Currently, Canada has approximately a dozen Workshop Trainers in Manitoba and will be conducting a training session in Calgary prior to the home show for women interested in becoming trainers in Calgary. About Lori Mitchell: Lori Mitchell has over 20 years of experience in the corporate word that included Xerox, The Financial Post Newspaper and Ceridian Canada. Mitchell also ran her own consulting and training practice for five years in the 1990’s. Most of her time has been spent in senior management roles overseeing such areas as Training and Development, Quality and Sales. An entrepreneur to the core, Mitchell has demonstrated the ability to design and implement Tomboy Tools Canada in a professional and dynamic manner. Tomboy Tools, Inc. Tomboy Tools founded in 2000 by Sue Wilson, Mary Tatum and Janet Rickstrew, is unique in its range of home improvement solutions for women. Tomboy Tools is a direct seller of smarter, more ergonomically designed private-labeled hand tools and power tools for sale individually and in tool combos. Tomboy Tools also carries specialty kits for the more detailed home improvement and maintenance projects such as tiling, drywall, plumbing, woodworking and auto safety. At in-home demonstrations called “Workshops” or “Tool Parties”, guests see products and basic home improvement repairs in action, learn simple and cost efficient techniques and solutions and gain confidence to tackle a basic home improvement or maintenance project on their own. Tomboy Tools website, www.tomboytools.com has unique features such as, Tool Talk, an online discussion board where women (and men) all over the world can seek and give home improvement advice and tips; Online Store, which allows site visitors to view and purchase product online 24 hours, 7 days a week. The site also features pertinent content such as Tomboy Tips, Articles of Interest, the Tomboy Tribune newsletter and a tool belt full of Tomboy Tools business opportunity. Tomboy Tools Inc. and Tomboy Tools Canada are committed to providing customers with quality tools and education that will equip them in becoming confident and competent homeowners and do-it yourselfers. For more information on Tomboy Tools Canada, visit www.tomboytools.ca |